Want to work in social media marketing or see yourself as a radio podcast presenter?

We aim to provide students with the knowledge, skills and vocational experience necessary to build a career in the flourishing industries of digital marketing, social media design and radio production.

This is a course for all budding digital artists, social media influencers, Youtubers, podcasters, presenters and marketers.

This free post-16 course is underpinned by the Pearson BTEC Level 3 Extended Diploma in Art & Design Practice, worth the equivalent of 3 A-levels (up to 168 UCAS points).

This is a full-time 2-year course.

When the programme is completed, students will be able to design, manage and implement a range of digital marketing campaigns and radio projects, as well as in-person promotional events.

You will be able to use audio, video and photography equipment to create and capture digital designs and projects for brands, businesses and your own influencing platforms.

WHAT WILL I LEARN ON THIS COURSE?

• Visual design for social media + marketing
• Planning + implementing social media campaigns
• Social media influencing + managing your brand
• Advertising for social media, web, TV and radio
• Events marketing + project management
• Music marketing
• Photography and video for social media advertising
• Live radio presenting
• Radio podcasting

HOW WILL I STUDY?

Over the two years, students will build a portfolio of project work. BOA naturally provides real life vocational experiences in social media marketing and radio production through our radio station B2 Radio; BOA shows and performances, regional and national events and outreach into the local community – all of which provide students on this pathway with opportunities to work with vocational clients and collaborate with other creative artists.

Projects on this pathway include:

Visual social media projects:

• Social media campaigns for your own projects and brands
• Social media campaigns for BOA shows, events and performances
• Social media campaigns for BOA’s community outreach programme #WeWill
• Visual and audio promo for music artists
• Advertisements for local businesses, artists and companies
• Designing and managing whole school events for charity (Previous events include BOA’s Got Talent; BOA goes to Hollywood; BOA does Children in Need; BOA does Stars in their Eyes; BOA does The Weakest Link and many more)
• *BOA goes to New York!* - Students on this pathway will have the opportunity to pitch a social media campaign for BOA’s annual New York trip - the student with the winning pitch will be awarded an expenses-paid place to bring their campaign to life

Audio radio projects:

• Audio recording and editing
• Producing your own podcasts
• Radio ID/Jingle production
• Presenting styles and interviewing for radio
• Radio news journalism
• Producing adverts for radio
• Fictional radio podcasts
• Foley and SFX recording
• Producing and researching for radio
• Live radio shows

HOW IS THE COURSE STRUCTURED?

Year 1 - A1 - Skills Development

Design for social media; planning an effective campaign; marketing a live event; video for social media; photography for social media; creating your own brand; social media influencing; factual radio podcasting; fictional radio podcasting; live radio broadcasting; advertising for radio

Year 1 - A2 - Creative Project

Social media marketing campaign for external client; social media marketing campaign for a BOA show, event, performance; campaign for my own social media brand

Year 2 - B1 - Personal Progression

Building my own online brand; marketing / radio industry research; career progression planning; portfolio building; interview preparation; CV design

Year 2 - B2 - Creative Industry Response

Major client project (social media campaign for BOA event/external partner); Major personal project (specialising in either radio or visual social media)

WHAT ARE THE NEXT STEPS FOR STUDENTS ON COMPLETION OF THE COURSE?

• Higher education courses in: digital marketing; advertising; radio journalism; radio production; public relations; events management

• Straight-into-work apprenticeships in: digital marketing; social media management

WHAT JOB ROLES COULD THIS COURSE LEAD TO?

• Social media manager
• Content creator
• Photographer
• Audio / Video editor
• Podcast presenter / producer
• Radio presenter / producer
• Radio news journalist
• Event planner / manager
• + many more!